Why viscose is the future of fashion

Fast fashion may have improved consumer choice but it has come at a cost. The average number of times clothes are worn before being thrown away continues to decline, falling 36 percent in the 15 years to 2017. In the US, the average garment is worn just 40 times before it is discarded.

Synthetic fabrics such as nylon, polyester and acrylic, which make up around 60 percent of garment production, are all forms of plastic produced from petroleum.

Figure 1: APR is situated in Pangkalan Kerinci where it is vertically integrated up to the plantation. This integration creates unique advantages for APR as a fiber supplier.

Synthetic fabrics also do not biodegrade, meaning at the end of their life, if they are not recycled, they are either burned or disposed of in landfills, where they will remain for centuries.