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Data analytics firm Edited took a look at retailers’ product offering and newsletter content throughout 2018 to determine which trending themes, colours, fabrics and prints were most likely to be picked up. Here FashionUnited summarises Edited’s findings.Sustainability, Off-White and Meghan Markle:
The biggest influence: influencersThe 2010s will be remembered in history as the decade of the influencer. Professions that did not exist before - bloggers, Youtubers and street style photographers - were born in this decade and flipped the rules of business completely upside down. Apart from these
