Khadi sales figures jumped by over 200% in 5 years

Due to a change in marketing strategy, khadi sales figures have jumped from ₹1,070 crore in 2014-15 to ₹3,215 crore in 2018-19—a quantum jump of over 200 per cent, according to Vinai Kumar Saxena, chairman of the Khadi and Village Industries Commission (KVIC), who said the total turnover of khadi an