Kelheim Fibres joins CanopyStyle initiative

German viscose fibre manufacturer Kelheim Fibres has announced it is joining the CanopyStyle initiative at the CanopyStyle Brand Summit in Shanghai. The initiative aims to make sure that no wood from ancient and endangered forests is used for the production of viscose fibres by seamlessly documenting the supply chain. The initiative is actively supported by numerous leading fashion brands, such as H&M, Zara, and Levi Strauss.

As a European producer, Kelheim Fibres already meets the requirements of the strict EU Timber Regulation and exclusively uses wood pulp from sustainable forestry with either FSC or PEFC certification. Joining the CanopyStyle initiative is a logical next step which will deliver more transparency to customers and consumers, the company reports.

"In the past few months, we have looked deeply into the topic of sustainability and have been able to collect data that proves that we lead the industry in many aspects," said Matthew North, Commercial Director at Kelheim Fibres.

"In future we do not only want to communicate these achievements better but also will increase our efforts to consequently expand our position as the most sustainable viscose fibre manufacturer. Joining the CanopyStyle initiative is a first step and more are to follow."

Kelheim Fibres is a producer of viscose speciality fibres and a leading supplier of viscose fibres for the tampon industry. Around 90,000 tonnes of viscose fibres are produced every year at Kelheim in South Germany from the renewable raw material wood. These are used in most diverse applications – from fashion, hygiene and medical products to nonwovens and speciality papers.