GENESIS Ombre Finishing with less water

The new season of GENESIS:M&J GROUP also showcases the top-quality services offered by the company, resulting in a new and fresh collaboration, brought together by The Denim Window project.

Figure 2: GENESIS Ombre Finishing with less water.

The Denim Window is a showroom in Amsterdam dedicated to the world of denim, sustainability and innovation, gathering together several top players of the supply chain, united by unique excellence and expertise in the field.

Starting from the idea of showcasing the best know-how of the companies joining the project, the result has been the creation of three trailblazing capsule collections.

GENESIS:M&J GROUP has taken part in the creation of one of the three capsules, in partnership with PG Denim, Berto and Cadica Group, with special sewing and washing treatments such as leather, shiny, biker coating and ombre finishing, all using less water than in the traditional process.

Several copies of these collections have been made to showcase worldwide while recently having been also featured in a special corner at Munich Fabric Start.