consumers are hoping to re-embrace holiday traditions they've had to alter for the past two years

According to the survey results, in 2022, consumers are hoping to re-embrace holiday traditions they've had to alter for the past two years,” said Karl Haller, Partner, Consumer Center of Competency Leader, IBM Consulting. “They’re starting their shopping and travel planning earlier but also want to hedge their bets with options like free returns or cancellations. To adapt to these changes in consumer behaviour, retailers will need better visibility and traceability across product inventory, fulfilment, and returns. AI can help them understand, prioritise, and resolve critical issues in real time