The study found that uncertainty around inflation, gas prices, and supply chain is driving consumer plans

The study found that uncertainty around inflation, gas prices, and supply chain is driving consumer plans. If goods are not available due to supply chain issues, 41 per cent of respondents say they will spend less – but 30 per cent will spend more if they can find substitutions easily. If gas prices go down, 35 per cent of consumers surveyed will do more in-store shopping.

Continuing the shift away from the traditional Black Friday start of the shopping season, 58 per cent of consumers surveyed plan to start holiday shopping before November, compared to 44 per cent last year. Almost two in three plan to pre-order this holiday season to get their products on-time with guaranteed prices