Sustainability means little to me now

In the early days when I started, after the major brands, I doubt I could have named many others - of course many have popped up since too in the last couple of decades and the industry changed a lot. It wasn’t about being a denim head or being into fashion. I loved denim as we all could wear it, and need not be an expert. I really noticed in those first years it was a really good entry into people viewing my work. I really felt people were drawn to it, often using such a familiar material and combining it with a familiar, but often overlooked place made people see it in a new way.