Russian e-commerce platform Bitrix selects MySize's sizing solution

MySize, the developer of smartphone measurement solutions, has announced a partnership with Bitrix, Russia’s largest eStore platform. MySize’s AI-driven sizing solution and personal fit recommendations will be made available to e-commerce sellers on the Bitrix platform, bringing highly accurate footwear and apparel sizing to millions of online shoppers.

Bitrix is Russia’s market leader in content management systems (CMS) for e-commerce businesses, serving an estimated 71 per cent of the industry. Russia-based online retailers use Bitrix, and millions of customers who shop on their sites have potential access to MySize’s online sizing solution. The solution has been proven to reduce returns by as much as 50 per cent, and increase average order value by as much as 30 per cent. MySize is a trusted partner of leading brands and e-commerce platforms including Shopify, WooCommerce, Lightspeed, Magento, and more, according to a media statement by MySize.