Reaching commercial scale

Reaching commercial scale

The announcement follows Bestseller’s recent investment with Finnish textile innovator Infinited Fiber Company. Each investment company has already been working closely with the retailer to ensure it fits with the brand values and has the potential it is looking for.

“It’s extremely important that major brands are willing to invest in companies like these, otherwise their promising innovations will not reach commercial scale,” said Camilla Skjønning Jørgensen, Bestseller’s sustainable materials and innovation manager, in a statement. “With these investments we demonstrate that we are willing to move backwards in our value chain, investing at fibre level. This is the direction the entire industry needs to follow, and I can say as much that Bestseller is not done with exploring investments in this space.”