Ralph Lauren continues to focus on its global online platform

US-based luxury clothing retailer Ralph Lauren continues to focus on its global online platform, observing coronavirus epidemics and potential resurgence challenges as an opportunity to deepen and expand its digital capabilities.

In the first quarter, Ralph Lauren accelerated the rollout of connected retail programs and moved to a truly omniChannel model that includes personalized customer engagement, including virtual sales appointments, Livestream sales, shipping from stores, and personalized promotional offers. On the men’s purple label, the company has expanded its digital product creation and rollout of digital showrooms on the horizon.