PrAna initiates responsible packaging movement

PrAna, creator of the Clothing for Positive Change and a leader in sustainable, outdoor fashion, has unveiled the Responsible Packaging Movement (RPM), a programme to inspire and create change towards eliminating plastic from consumer packaging. Since 2010, prAna has taken a grassroots approach to reduce plastic and excess waste in its packaging.

Now, the brand has taken the next step, pledging to eliminate plastic from its consumer packaging by 2021, the use of ancient and endangered forest by 2022, and to eliminate virgin forest fibres by 2025.