Pacsun names A$AP Rocky guest director

Pacsun has named rapper and entrepreneur A$AP Rocky its first guest director. In a partnership with Rocky’s A$AP Worldwide, the performer and fashionisto will oversee designer collaborations, brand campaigns, in-store activations to support the launches in both the Pacsun DTLA and SoHo stores. Over the next 18 months, A$AP Rocky’s goal will be driving a new wave of premium streetwear and style to the LA-based multi-brand retailer.