Luxury fashion brands are turning to Bangladesh

Luxury fashion brands are turning to Bangladesh as a reliable supplier and are increasingly sourcing from the country even amidst global supply chain disruption induced by the Covid pandemic and the Russia-Ukraine war.

High-end brands such as Hugo Boss AG are seeking out business opportunities, with their top officials visiting Bangladesh to explore its potential, a development that indicates the world's attention is gradually shifting towards the South Asian nation.

Atique Monir, COO of Fakir Fashion Ltd, one of the country's leading knitwear factories based in Narayanganj, said, "A four-member team of Hugo Boss, including its senior vice president (buying), has visited our factory to find out business opportunities with us."