LVMH partners Canopy to advance its environmental conservation

LVMH is marking European Green Week by announcing a collaboration with Canopy, an award-winning environmental non-profit. Canopy has a 20-year track record of using significant companies' purchasing power to advance environmental protection and supply chain transformation.

Every year, about 3.2 billion trees are felled, much of them in the world's most important forests, to produce paper packaging or fabrics such as viscose and rayon for clothing. Pack4Good (packing) and CanopyStyle (fashion) are Canopy's initiatives that collaborate with brands to improve supply chains, conserve forests, and offer alternative NextGen Solutions to the market from the margins. The promises of LVMH's Pack4Good and CanopyStyle maintain this rising trend, set ambitious goals, promote innovation, and apply to all of its renowned 75 Maisons.