Japanese conglomerate Itochu joins Chinese to launch bespoke clothing brand

As online size measurement technology has been seen one of the major innovations for couple of years, more brands and fashion retailers are putting their hands into it and providing consumers a better shopping experience – with better fit and design combination.

The most recent addition to it is Itochu – one of the leading Japanese trading houses – which has come up with an online bespoke apparel brand, Inishirt, in Hong Kong recently.