India's social com sector may grow

India's social commerce sector has the potential to grow to $16-20 billion in gross merchandise value (GMV) over five years from $1.5-2 billion now, according to a report by Bain & Company and Sequoia India. This is poised to grow further to $60-70 billion by 2030, driven by formats ranging from conversational commerce on chat platforms to video-led commerce and a vibrant social reseller community, it said.