Gucci logo belt once again became the world’s hottest fashion product

According to the most recent index of the luxury shopping site Lyst, Gucci logo belt once again became the world’s hottest fashion product dethroning US sportswear giant Nike, which topped the chart. In a quarter that saw the luxury Italian label livestream its Epilogue range in July, with worldwide views topping 35 million, The Lyst 2020 declared Gucci the world’s hottest brand in a quarter that saw the most viewed digital event to date.