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The new investments add to the growing portfolio of sustainably innovative companies that have partnered with Bestseller. At the end of 2020, Bestseller launched the platform Fashion FWD Lab created to identify innovations in sustainable fashion and generate partnerships on pilot projects that are home to such innovations.
Previous collaborations have included alternative leather producer Beyond Leather and The Organic Cotton Accelerator, which aims to bring security and social and environmental development to the cotton production industry.
“These innovations all have something in common: the potential to generate change in the fashion industry,” explains Invest FWD’s Jeppe Bredahl. “We believe that the changes needed within the fashion industry require strategic support for innovations to thrive and reach commercial scale. With Invest FWD we can combine access to capital with a brand perspective which contributes to accelerating positive outcomes for innovators and the broader industry on the most critical sustainability issues covering the full life cycle of fashion.”