Gap acquires Drapr to offer virtual try on option

Gap has acquired Drapr, an ecommerce startup and online application based on technology that enables customers to create 3D avatars and virtually try on clothing. The company said in a statement that Drapr is designed to help customers find the best clothing size and fit for their personal style and body type, while helping retailers reduce unnecessary returns.

“Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need. We plan to leverage Drapr to help Gap Inc. improve the fit experience for our customers and accelerate our ongoing digital transformation,” said Sally Gilligan, chief growth transformation officer at Gap Inc.

“With the launch of Bodeequality, we reinvented our fit process at Old Navy to give women greater confidence in their clothes, no matter the size. Drapr’s technology will help us continue to build on this expertise and deliver a more personalized and inclusive fit experience for all of our customers by showing them how an item will actually look on their body while also recommending the best fit for them based on their individual preferences,” added Nancy Green, president & CEO of Old Navy.