Frame denim increases sustainability focus with circular denim launch

After years of making moves to become more sustainable, US fashion brand Frame denim launched a circular denim capsule collection, intended as part of the Ellen MacArthur Foundation’s Jeans Redesign project.

This initiative is Frame denim’s latest step in the last 2 years placed on integrating more sustainability into its products and operations. Frame denim is ready to map out official goals and be more vocal about its prioritization of conscious processes in terms of sustainability.