Farfetch introduces environmental initiative- The Positively Conscious Campaign

Farfetch, a British-Portuguese online luxury fashion retail platform has announced The Positively Conscious Campaign, which will run throughout June, in celebration of World Environment Day on June 5, 2021, and to recognize the designers, brands, and retailers making efforts to reduce fashion's environmental effect.

The e-commerce website is showcasing small runs, the best pre-owned products for resale, as well as upcycled and repurposed materials, with editorial content urging the support of sustainable change-makers, with an emphasis on sustainability.

TEKLA, Alighieri, Ancuta Sarca, Chopova Lowena, pre-owned Chanel, Collina Strada, Acne, Ahluwalia, and many more are in the limelight.