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“Today, there is increasing support for home-grown businesses, a search for low-cost resource-saving alternatives and the need for a simpler and healthier lifestyle. ReThought aims to support and give a voice to the roar of fantastic ideas and concepts that can help make a better, happier and safer world tomorrow. Outside India, there is no stigma attached to the concept of second-hand clothing; however, India still has a long way to go in terms of picking on the trend,” Adrija Halder, Founder of ReThought, underlined when asked about the consumer response and market trends.
