Either We All Win Or We All Lose

From hacking Balenciaga for its 100th-anniversary collection to launching a new homeware line, whatever Gucci does, the world sits up and pays attention. And with the Italian fashion house now officially the most popular luxury brand among gen-Z consumers – which also happens to be the demographic that’s most concerned about a company’s values – Gucci doesn’t take its status as a megabrand lightly. 

“[Brands] should lead by example,” Marco Bizzarri, Gucci CEO and president, tells Vogue via video call of the company’s commitment to lowering its environmental impact. “We have decided to use our platforms and our voice because of the awareness of the Gucci brand worldwide. Like any other company or industry in the world, we need to understand it's not even a choice – we just need to do it.”