Cone Denim Introduces Ionic+™ Sustainable Antimicrobial Protection For Denim

Cone Denim®, a global leader in denim authenticity and sustainable innovation, is excited to launch the newest in denim innovation – the Self-Clean Jean. In partnership with Noble Biomaterials, the global leader in antimicrobial and conductivity solutions for soft-surface applications, Cone Denim has developed its newest denim fabric using Noble’s Ionic+™ technology, which harnesses the power of positive ions embedded in yarn fibers to inhibit the growth of bacteria and microbes on the surface of fabric. Through this advanced technology, Cone has created sustainable protection for jeans that remain clean and odor-free, thus reducing the need for frequent washing.