Cath Kidston appoints chief commercial officer

British fashion and lifestyle retailer Cath Kidston has named Suzanne Egleton as its chief commercial officer, effective immediately.

Egleton joins from AllSaints, where she was global digital and marketing director. Before that, she also held digital roles for Ted Baker, Joules and French Connection.

In the newly created role for the brand, Egleton has been tasked with overseeing all revenue channels for the retailer, which has pivoted to a brand-led, digital-first retailer after being saved from administration last year.