Call for forest fibres to be sourced sustainably

GENEVA - The Programme for the Endorsement of Forest Certification (PEFC) has launched a new campaign to raise awareness of the need to source natural fibres, such as viscose, acetate and lyocell, from sustainably managed forests.

The international non-profit, which promotes sustainable forest management through independent third party certification, says it wants to reduce the enviornmental impact of the fashion industry.