COVID-19 strengthened its grip in Italy right towards the end of the fashion week

While Magic Las Vegas saw a lukewarm response with almost 40 per cent of its exhibitors in the sourcing section failing to turn up due to travel bans in Asia, many other countries are struggling as events are either cancelled or witnessing a sea of withdrawals as well as attendees in face masks. At the Paris Fashion Week, Chinese fashion brands Masha Ma, Shiatzy Chen, Uma Wang, Jarel Zhang, Calvin Luo and Maison Mai all cancelled their events. The Milan Fashion Week also suffered due to renowned names like Giorgio Armani pulling out and major attendees including the editors of Vogue, inStyle, Elle and Harpers’ Bazaar all putting off their travel plans as the COVID-19 strengthened its grip in Italy right towards the end of the fashion week.