Back-to-school season kicks in – Order bookings continue

In fact, according to a recent KPMG survey, conducted amongst 1,000 consumers, back-to-school shopping may increase by 9 per cent in 2021. This survey clearly stated that shoppers intend to spend US $ 268 per child this year, whereas the number stood at US $ 247 in 2020. Now that’s a 9 per cent jump! As far as retail categories are concerned, shoppers are expected to spend more on footwear (21 per cent) and apparels (14 per cent) in 2021.