Avery Dennison launches supply chain transparency tool

CALIFORNIA – Materials science company Avery Dennison has launched atma.io, a new digital transparency tool that creates a digital twin of products to map them throughout the supply chain.

The company says its new platform can be leveraged across industry by those in apparel and footwear, as well as sectors like cosmetics and pharmaceuticals, to offer its customers and their consumers insight into the movement of goods.