American e-tailer Toys R Us to open over 400 shops-in-shops inside Macy’s stores

Toys R Us, the American clothing and toys retailer, is all set to, reportedly, launch over 400 shops-in-shops inside fashion retailer Macy’s stores.

US fashion retailer Macy’s also started a co-branded page with Toys R Us on its website to sell toys online. Notably, the page is currently live.

In a statement released to media, the retailers said that the physical stores will be rolled out in 2022 and will comprise vestiges of the Toys R Us brand.

In a conference call held yesterday (19 August), Jeff Genettte, CEO, Macy’s said that the partnership with Toys R Us grew out of the toy business the retailer launched through its off-price backstage segment, where toys were a standout category.

The CEO also said that the alliance with Toys R Us will help the apparel retailer’s toy business grow by fourfold.