Advance Denim is teaming with PG Denim

Advance Denim is teaming with PG Denim founder Paolo Gnutti to develop a new capsule collection for both the Asia and U.S. jeanswear markets. The partnership is a strategic move for the Chinese-based denim manufacturer as it works to enhance its offerings for fashion-focused clientele. The collection will combine Italian Gnutti’s artistry and Advance Denim’s technological innovation to create “magical inspiration” the mill says will be accessible to a wide scope of denim. “We are looking forward to Paolo bringing his Italian artistic aesthetics to our denim,” said Advance Denim general manager Amy Wang. “We believe it is the combination of eastern and western design and culture that have never been offered to our customers before and will take Advance Denim to a whole new level.”