Adidas announced its first quarter performance report for 2023

On May 5, Adidas announced its first quarter performance report for 2023. During the reporting period, Adidas achieved a global revenue of 5.274 billion euros and an operating profit of 60 million euros.

In terms of regions, the Greater China region is still one of Adidas' most important strategic markets, contributing 884 million euros in revenue in the first quarter of this year, an increase of 70% compared to the fourth quarter of 2022. Among them, self-operated store sales achieved double-digit growth. Adidas Global CEO Bjorn Gulden said in the financial report: "The performance of the Greater China region in the first quarter was better than expected, and we remain optimistic about the medium and long-term development of the Chinese market."

From the perspective of product categories, revenue from footwear products accounted for more than half of Adidas' total global revenue, an increase of 1% over the same period last year. It also reflects Adidas' strength in football, running, outdoor and tennis.